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South & City College Birmingham: Longbridge Campus
Birmingham, UK

When the Longbridge car plant closed after more than a century of production, the 400-acre site presented an excellent opportunity for regeneration in the south-west of Birmingham.

Broadway Malyan’s specialist education team prepared a critical part of a new masterplan for a 23,600m² new-build campus building, which facilitates further education, higher education and vocational teaching.

Broadway Malyan worked closely with the masterplanner, Bournville College, and Birmingham City Council to ensure the building reached its full potential as an architecturally significant landmark for both the college and the city.

In 2017, Bournville College merged with South & City College Birmingham, renaming the building Longbridge Campus.

Vocational facilities, including a hair salon, restaurant, conference centre and motor vehicle workshops, were designed to connect with and engage the building’s surroundings, acting as a form of advertisement to attract potential users into the space.

The striking, street-facing conference centre is clad in gold metallic panels, making a bold visual statement and highlighting the college’s presence. The raking spine of the building culminates in a four-storey glazed block at the west end of the site, offering views of the River Rea and showcasing the college’s teaching facilities to those travelling along the arterial Bristol Road (A38), both entering and leaving the city.

"Broadway Malyan designed a fantastic campus for us…it will be one of the most modern and contemporary further education facilities in Europe and will bring long-lasting benefits to the region."

Norman Cave, former Principal, Bournville College

"Broadway Malyan designed a fantastic campus for us…it will be one of the most modern and contemporary further education facilities in Europe and will bring long-lasting benefits to the region."

Norman Cave, former Principal, Bournville College

The Learning Resource Centre and restaurant are prominently featured to draw users into the building. The 10-metre-high glazed wall of the LRC is rhythmically punctuated by 1-metre-deep Siberian Larch glulam frames, sharply angled to define the main entrance.

While the ‘gold’ cladding signals the building’s presence along the busy roadside, the striking glazed façade with its large timber frames creates a powerful visual impact on the new public square.

Entrance of new campus building for Bournville College in Birmingham, featuring 10m high glazed wall, Siberian Larch glulam frames and gold metallic sheets.

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