From masterplanning to branding, CIBIS was a comprehensive, end-to-end project. Our internal teams collaborated across masterplanning, landscape design, branding and wayfinding to craft a unified and cohesive narrative for the development.

CIBIS Business Park is a 12-hectare strategic masterplan designed to regenerate an existing business district and establish a vibrant office community in Jakarta. The development features nine towers, primarily dedicated to office space, alongside an expansive public realm that enhances the site’s appeal as a dynamic business park.

We crafted the brand identity for the scheme around a shield motif symbolising strength, stability and quality. A predominantly earth-toned colour palette underscores the project’s sustainability credentials and its focus on high-quality outdoor spaces designed for public enjoyment. This identity will be consistently applied across all marketing materials, on-site wayfinding and signage, establishing a distinctive and cohesive sense of place.

Broadway Malyan has since been commissioned to design the remaining eight towers on the site. These will offer additional office space, along with serviced apartments, conference facilities, retail outlets, and leisure amenities, further enhancing the business park’s appeal as a dynamic, mixed-use destination.