Concept design for an 11-building scheme including four residential towers, five office towers, a hotel tower, and an 8,000 sqm convention centre, complemented by public spaces and landscaped areas. The project also involves the renovation of the existing bus terminal, creating a bridge to connect the site with the nearby Iguatemi shopping centre.
The project arose from the desire to create a true ‘sense of place’ on a site that once housed an old Carrefour Hypermarket and its car park.
Our creative process began with the vision of transforming the site into a memorable destination—an active, sustainable space with a strong sense of community. By prioritising the public realm, we positioned the buildings as essential elements within the public experience, fostering connections and enhancing the area’s character.
A pedestrian boulevard links opposite sides of the site, inspiring the project's name and anchoring a new tower that serves as a landmark, directly connected by bridges to a existing shopping centre.
The urban layout and massing centre around this main tower—the ‘Landmark Tower’—which stands taller than the surrounding buildings. This approach maximises sunlight, capitalises on park views, and reinforces the goal of creating a memorable place that serves as an urban icon.
