The retail sector has responded vociferously to the creeping threat of the internet with a multi-channel explosion – e-commerce sites, marketplaces, comparison shopping engines and social marketing.
The changing face of the mall has seen retailers and operators embrace a wide range of new models to capture the mood of the modern shopper with pop ups, showrooming and personalised experiences driven by smart data and analytics.
The retail first model is slowly being replaced by an “experience first” approach, but this is a journey that has no fixed destination and the next stop along the line is a model that responds to that most basic of human instincts – community.